And yes they are all ready for action. Just at different stages of readiness.

The people you spoke to this time seemed a lot more interested in answering and quite pleasant.

It’s interesting how each of us draws our own line between what’s sexy and what’s gross. The women’s rights activists in my part of the world would call these ads sexist (not sexy) and exploitative of women! The ad with the girl and the 3 men looking like clones of one another, wouldn’t have seen the light of day anyway.

I see this as commodification of people in a broader sense than those activists do. To me all these three “sexy” ads seemed to be coming from the same place, just a difference in degree. But in the mind of the lady you spoke to, the Gucci woman was all good (I like the look on your face when you ask her “You think really?”) and the Calvin Klein people all bad!

The exotic looking man from in West Hollywood wants icons. He talks of symbolism. Symbolic of what, he didn’t say. He kind of wanted the Marlboro man but not the shit he sold.

And this brings me to the question whether the ads on these billboards ever break the hetero stereotype and display same-sex pairings?